About CLA

CLA (CASA LATAM) is a leading global business association dedicated to elevating Latinos in leadership through luxurious cultural experiences. Serving as both a business hub and international platform in partnership with Latin America embassy’s and cultural institutions around the world, CLA enables visibility and business expansion opportunities for visionary artists, artisans and entrepreneurs who share our values of impact, humility and resilience..

Latin American Luxury:
Our Perspective

Latin American luxury is rooted in craftsmanship, cultural heritage, and the excellence of natural and human-made materials. It’s not about excess or status symbols — it’s about meaningful creation, where tradition meets innovation. Luxury in Latin America is woven into daily life: leather shoes from Guanajuato that working families wear with pride in Mexico, dresses tailored by your neighbor costurera for a special wedding invitation, or meals made from fresh, local ingredients by the chef abuelita . At CLA we believe that quality is tradition, not trend-and excellence can be accesible, not necessarily exclusive.

Latin American luxury is rooted in craftsmanship, cultural heritage, and the excellence of natural and human-made materials. It’s not about excess or status symbols — it’s about meaningful creation, where tradition meets innovation.

This vision of luxury flows across disciplines. In fashion, luxury is found in hand-dyed textiles, intricate embroidery, and techniques that have been preserved and refined over centuries In gastronomy, Latin American luxury is found in regional ingredients. Chefs become storytellers, crafting a unique cuisine that is deeply rooted in tradition. This philosophy extends to film, music, and visual arts. Latin American artists elevate everyday realities; blending the local with the global, the ancestral with the avant-garde.